The BioBrite Sunrise Alarm Clock gently wakes you to a simulated sunrise rather than jarring you awake with a loud noise. Waking to the Sunrise Alarm can help you start the day in a better mood and feeling more refreshed. The clock's light slowly begins to shine 30 minutes before your wake-up time, gradually illuminating the room and becoming brighter until it is time for you to awaken.

The BioBrite SunRise Clock is derived from medical research on light and human behavior. In the early morning, the human biological clock is sensitive to low intensity light. So, waking to a slowly increasing light can result in a smoother, more natural transition to wakefulness.

According to statistics from the National Sleep Foundation, 54% of adults suffer from insomnia, and 24% have difficulty waking up for work at least two days a week. Not only can a sleep disorder affect your job performance, it can be detrimental to your health too. Sleeping less than 8 hours per night is associated with an increased risk of heart problems, diabetes, and more. Biobrite's mission is to provide healthy lighting products for everyday use. Whether you have difficulty falling asleep at night, staying asleep at night, or awakening in the morning, Biobrite has developed innovative wake up lights that can help you.

The BioBrite SunRise Alarm Clock has the ability to set different dawn and dusk cycles of 15, 30, 60 or 90 minutes, adjustable display brightness, fade to nightlight, snooze feature and more. This model has a white noise option that can mask distracting sounds and lull you to sleep faster. It can cover up the sound of street traffic or a snoring roommate. The white noise can be programmed to fade out as the sunset light goes out, or stay on all night.

- Gradual sunrise wakes you up gently and naturally
- Gradual sunset gives your body the signal to wind down, helping you to fall asleep sleep
- Optional backup beeper and power failure backup for reassurance
- Dimmable bedside lamp for reading or soft lighting
- White noise feature drowns out other background sounds to help you fall asleep fast

Want to see more? Check out all the available light therapy products for sleep at the online store right now.

I only wish I had purchased my sunrise lamp years ago; I love it! While it took me a couple of mornings to get the lamp and alarm settings exactly how I need them, it is so nice to wake up more easily and in a better mood. Programming the light is fairly simple, but one thing to remember is that the light will turn itself off about 15 minutes after the set wake up time. I found that extending the wake up sequence from 30 to 60 or 90 minutes made a big difference. My husband and I both have to get up early and it's always dark in the winter; our sunrise lamp really does make getting up easier and we both agree that we are actually happy instead of grumpy when we get up. We no longer need to set our audible alarms as we naturally wake with the lamp.

- M. Crocker (Seattle, WA United States)

I bought the Sunrise Digital Alarm Clock Dawn Simulator Clock as a way to help myself get up in the morning. The clock does exactly as it promises. I have always been one of those people that can't get up in the morning until the sun does. I used to go to work at 9:00 am because of it. I now am getting up between 5:30 and 6 and making it to work by 7:00. It's so nice to be able to leave before 6 pm! My kids are appreciative of it too. I highly recommend this product for anyone in northern climates who has trouble getting up in the dark winter mornings like I do! The only thing that I would add is a radio alarm clock function.

- C. Shuler (Canton, MI USA)